Small rectangular pieces of cardstock with your name, phone number and company logo are going the way of the land line, compact disc, and yellow pages. You might still come away from meetings with a briefcase full of business cards, but most likely you're going to search the web for a company or contact before you do anything with a bleached remnant of a dead tree.
It's pretty simple: Google is the new business card. Professionals who want to remain contactable, even as they hop jobs, want to stay high up in web search results. Updating a personal blog is the labor-intensive way to do this; setting up a LinkedIn or even a Facebook page can also get someone with a unique name high up in search results.
For people with a common name — or a name similar to someone with a stronger Internet presence — Google Profiles comes to the rescue. Google Profiles is the easiest way to ensure you appear on the first page of Google search results. Your Google Profile is a simple web page that lists your contact details, a short bio, your location(s), and web sites. (Here's mine.) When someone runs a Google search for your name, a link to your profile shows up at the bottom of the page, regardless of what other web pages are listed on top. (The bottom–of–first–page placement isn't ideal, but it's better than having your personal web site appear six pages back.)
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